I'm Jon Ander, a Product Design Lead based in Málaga.
I enjoy understanding how a service works for the customer and how the business delivers it. My strongest work is where research, customer journeys and product decisions meet.
Research has been a substantial part of my work at Vodafone for five years. I've planned and conducted evaluative studies, worked with findings from external research teams, and used that evidence to guide product definition and interaction design. My master's degree in Customer Experience and Innovation helped me develop a wider view of the experience across different touchpoints.
On an enterprise quoting platform, I led journey, interaction and interface design, working with product and engineering around the constraints of delivery. I also contributed to the service design of an SME consultancy offering and led the digital UX connecting self-service with human advice.
Earlier, at Línea Directa, I worked in conversion rate optimisation. I analysed landing-page performance and drop-off across the conversion journey, and evaluated variations in campaign content, image placement and module hierarchy through A/B tests.
I usually work with established design systems. AI has expanded what I can prototype and build, including BabyDex, a personal project I took from a conversation with friends to public launch. Research and experience design remain the main focus of my work.
Working together
I'm open to remote product design and UX research roles, full-time or consultancy. I'm based in Málaga and available for planned travel.